A small volume of genetically modified, non-browning sliced apples apparently were well received by consumers in the U.S. Midwest and Southeast in November and the company making them will launch a new product in mid-February.
Neal Carter, president of Okanagan Specialty Fruits Inc. in Summerland, won’t say what the new product is but says 92 to 94 percent of consumers who ate the company’s GM, sliced Golden Delicious in promotional testing in six U.S. Midwest stores last February and March accepted them and said they would likely buy.
“We don’t feel we lack consumer acceptance,” Carter said.
Asked if he believes it is a very vocal minority...
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