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Grenoble Ecole de Management offers free-of-charge marketing & technology studies

Grenoble Ecole de Management proposes to offer free of charges the services of our students to work on a marketing and technology study. Grenoble Ecole de Management is a French business school with an international advanced master in biotech and pharma management (fully in English). This advanced master trains students with a strong scientific background, how to work at the interface between technologies and business. It is recognised to be the best advanced master of pharmaceutical marketing & management in France.

Between December and May, our students will work in small groups (2-4) on a concrete innovative project. They will be tutored by one of our teachers. The projects should include 3 parts:

  • Evaluation of the technologies at play in a particular industry or sector
  • Complete market analysis for that industry or sector (market size, growth rate, competitor analysis, channels, market trends…)
  • Additional questions of your choosing tied to strategy, finance, competitive intelligence, marketing…

It is an occasion for you to propose a project free of charges but also to know our students and our master.

As a list of projects will be sent to our students on the 6th of December, we would ask you to send us a draft of the project before the 28th of November to have enough time to adjust together the project to the requirements of the master.

For this project, we would request from your company:

  • A 4-8 PowerPoint slide presentation in English that explains what your company does and what your technology is (a short corporate presentation also works well)
    • The document needs to include specific questions that you would like the students to work on. (They will automatically prepare a technological comparison and a market analysis).
    • We can help you writing the questions so that there are no misunderstandings about the deliverables
    • It also needs to include the contact information of the persons that will interact with the students
  • Be available to answer questions about your company, or about the industry that you’re working in.
  • Give some sort of basic feedback about what you thought of the work the students did for you.

We can send you examples of questions asked to the students last year.

Contact information: samuel.collaudin-external@grenoble-em.com