Grenoble Ecole de Management offers free marketing & technology studies
Biotech companies can now apply for free of charge services of MBA students in biotech and pharma from Grenoble Ecole de Management (GEM) to work on a marketing and technology study. Students will deliver an evaluation of technologies, a market analysis, and interviews with relevant stakeholders like patients and key opinion leaders. In the past years, Dutch biotech startups like Clear2Cure, iProtics and others made use of this offer. You can apply with your project before September 19th.
Grenoble Ecole de Management is a French business school with an international advanced master’s in biotech and pharma management (fully in English). This advanced master trains students with a strong scientific background, how to work at the interface between technologies and business. It is recognized to be the best advanced master’s of pharmaceutical marketing & management in France.
Execution
GEM students will work in small groups on a concrete, innovative project. They will be tutored by one of our teachers. The projects should include 4 parts:
- Evaluation of the technologies at play in a particular industry or sector (drug, medical device, digital health…)
- Complete market analysis for that industry or sector (market size, growth rate, competitor analysis, channels, market trends, etc.)
- Additional questions of your choosing tied to strategy, finance, competitive intelligence, marketing, etc.
- Patient/KOL/Association interviews: At a minimum, students will conduct interviews with key stakeholders (patients, KOLs) to inform their findings.
Application procedure
Students are split between two groups: students studying full-time and those studying part-time, and working in a biotech/pharma company. The first group will work on your projects between October and February, while the part-time group will work between November and June. In order to help you design a project that suits our students well, we would need to receive the first draft of your project before September 19th.
For this project, GEM would request from your company:
- A 4-8 PowerPoint slide presentation in English that explains what your company does and what your technology is (a short corporate presentation also works well)
- The document needs to include specific questions that you would like the students to work on. (They will automatically prepare a technological comparison and a market analysis).
- We can help you write the questions so that there are no misunderstandings about the deliverables
- It also needs to include the contact information of the persons who will interact with the students
- Be available to answer questions about your company or about the industry that you’re working in.
- Give some sort of basic feedback about what you thought of the work the students did for you.
More details about the projects can be found here.
Other questions or ready to apply? Please contact lebe.guillaume@grenoble-em.com