CROP Innovation & Business MeetupVan Derden
Transforming metropolitan regions into Blue Zones: Plant secrets for Healthy Living
Blue Zones are regions of the world, generally in the countryside, where people are healthier and live much longer than average. These zones are spread around the world. It was discovered that the people inhabiting these zones share lifestyle characteristics that contribute to their longevity, one of them being a plant-based diet.
Caused by urbanization more than 60% of the world population will be living in metropolitan zones in 2030. Current Blue Zones can be typified as ‘non-urban’. What do we need to convert urban zones into Blue Zones? Will a shift to more plant consumption help? How will plant breeding companies worldwide support the transition to blue-zone metropolitan regions?
During the CROP Innovation & Business Meet-up on September 19th, views and insights will be shared about perspectives and hurdles in converting metropolitan regions into blue zones.
During the event you͛ are also invited to join a tour through KeyGene’s CROP Innovation Center, to take part in a virtual crop science reality and to get up-to-speed with a masterclass ‘Deep learning’.
13.00 hrs Registration
13.30 Official Opening by moderator Katja Berkhout
Welcome by Prof. dr. Arjen van Tunen, CEO KeyGene
Keynote presentations by amongst others:
- Michel Poulain, Professor Emeritus & first to discover Blue Zones
- Rob Hamer, Vice-President Discover Foods and R&D Director Unilever
- John Apesos, CEO and Co-Founder GROWx
- Fabian Schvartzman, Strategic Research & Development Lead AeroFarms
Breakour sessions – round 1
Masterclass Deep learning – the big leap for crop innovation
Tour behind the scenes at KeyGene, a.o virtual reality breeding
- Breakout sessions – round 2
- Masterclass Deep learning – the big leap for crop innovation
- Tour behind the scenes at KeyGene, a.o virtual reality breeding
17:15 Final remarks
CEOs, CSOs, Business executives, heads of R&D/Biotech, legal firms, key scientists and investors from the international Agri-Food sector will be present.
Please note that number of participants is limited to 140, early registration is highly recommended. The meet-up on September 19th is the pre-event for next year͛s three-day CROP Innovation & Business event in Amsterdam. KeyGene is founder of the bi-annual Crop Innovation & Business Conference. The 9th edition will be held in Amsterdam, April 14-16, 2019.
When & Where
19 September 2018, 13.00-18.00 hrs