{"id":31493,"date":"2024-09-17T13:50:57","date_gmt":"2024-09-17T11:50:57","guid":{"rendered":"https:\/\/www.hollandbio.nl\/?p=31493"},"modified":"2024-09-20T09:42:50","modified_gmt":"2024-09-20T07:42:50","slug":"building-biotech-stories-together-at-biotech-for-a-sustainable-future-2024","status":"publish","type":"post","link":"https:\/\/www.hollandbio.nl\/en\/nieuws\/building-biotech-stories-together-at-biotech-for-a-sustainable-future-2024\/","title":{"rendered":"Building biotech stories together at Biotech for a sustainable future 2024"},"content":{"rendered":"\n

Last Thursday we brought together the Dutch agri, food and industrial biotech network at the KAS in Woerden for the third edition of hollandbio\u2019s Biotech for a Sustainable Future event. Together with co-hosts from the Dutch Biotech Association (NBV), we look back on an interactive and inspiring afternoon, during which the participants from industry, academia, government and supporting organizations learned the ins and outs of effective biotech storytelling and received tips and tricks to start biotech influencing themselves! <\/strong><\/p>\n\n\n\n

Moderator Yvonne Smit kicked-off the afternoon by asking the audience what they usually share about their job at birthday parties. While some seemed to have mastered linking their work to easy-to-understand concepts, such as the production of yoghurt, cheese and beer, others shared that they often experience difficulty or even backlash when explaining biotech to others \u2013 making it evident that we have a world to win when it comes to storytelling in this sector. To help them get started, Yvonne challenged the audience to share something inspiring about their work on social media during the afternoon using the hashtag #biotechmakeslifebetter. <\/p>\n\n\n\n

After a short welcome and introduction by NBV\u2019s Board Member Carlien Verberne-Van der Laak, hollandbio\u2019s Annemiek took the stage to share the learnings of our work with Sue and the Alchemists on creating the cool and science-based narrative<\/a> that is needed to make biotech land with politics and the public. \u201cInstead of changing our message, we change the packaging,\u201d she explained. \u201cBy implementing principles of behavioral design and telling stories that appeal to people\u2019s needs and desires, we can offer others a new window to look at the world and encourage desired behaviors.\u201d <\/p>\n\n\n\n

During an interactive workshop, scientific storytellers David Redeker & Marloes ten Kate then showed the audience how easy (and fun!) it can be to create a good story. Through various exercises, they taught the audience three important ingredients for a good story: a character, a problem and a desire. \u201cThe main character makes it easier for your audience to identify with the story,\u201d Marloes said. \u201cAnd then you can spice it up even more by adding actions, emotions and sensations to the facts, as to create more context and urgency,\u201d David added. <\/p>\n\n\n\n

Last but not least, Tim van der Rijdt and Robert Jones shared their journey of communicating Mosa Meat\u2019s reimagined way of making beef to the world. After the company introduced their first hamburger made from cells in 2013, they have continuously worked on perfecting their story arc for different audiences, whether it\u2019s their intended consumer target group of \u2018meat lovers\u2019, or the stakeholders that allow them to sell their product in the first place. \u201cTo keep all doors and windows open, we try to amplify the champions that could influence people\u2019s decision making,\u201d Robert shared. \u201cAnd through a shared voice and messaging of multiple cultivated meat companies, we can even contribute to broader societal acceptance,\u201d added Tim. <\/p>\n\n\n\n

Yvonne closed the plenary program by going through the social media posts<\/a> uploaded by the audience\u2019s aspiring biotech influencers. We saw lots of pictures of the beautiful, green event location, and examples of biotech applications that make food and materials more sustainable and discussed together how we can use stories like this to maximize the sector\u2019s impact. <\/p>\n\n\n\n

We want to thank our co-hosts, speakers and participants for making this day a great success and everyone to more frequently share with others what they do and why it matters. This way we can show the world, both on- and offline, how we make life better with biotech! <\/p>\n\n\n\n

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Last Thursday we brought together the Dutch agri, food and industrial biotech network at the KAS in Woerden for the third edition of hollandbio\u2019s Biotech for a Sustainable Future event. 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