{"id":18305,"date":"2020-10-27T19:00:55","date_gmt":"2020-10-27T18:00:55","guid":{"rendered":"https:\/\/www.hollandbio.nl\/?p=18305"},"modified":"2020-10-27T19:00:56","modified_gmt":"2020-10-27T18:00:56","slug":"swatchs-new-1983-watches-are-made-from-plants","status":"publish","type":"post","link":"https:\/\/www.hollandbio.nl\/en\/nieuws\/swatchs-new-1983-watches-are-made-from-plants\/","title":{"rendered":"Swatch\u2019s new \u20181983\u2019 watches are made from plants"},"content":{"rendered":"\n

If you\u2019ve had half an eye on the watch world recently, you\u2019ll know that the 1980s are \u2013 to co-opt that decade\u2019s idiom \u2013 back, back, back. Hublot, for instance, has reinterpreted its 1980 Classic Original<\/a>; Breitling has relaunched 1984\u2019s Chronomat; Cartier has reintroduced its 1985 hit, the Pasha<\/a>.<\/p>\n\n\n\n

Now, Swatch<\/a>, a brand whose genesis lies in the horological milieu of that decade, is also looking to its roots. But it\u2019s marrying a set of its original designs with a new achievement in sustainability.<\/p>\n\n\n\n

Swatch was a child of the quartz crisis. As battery-powered timepieces, especially digital watches, exploded in popularity, Switzerland lost its footing in the lower end of the market. Swatch was founded to produce affordable, analogue, quartz timepieces that, crucially, came with a \u201cSwiss made\u201d label. Its launch on 1 March 1983 was a thunderous broadside against the dominant Asian manufacturers and is now seen as a major inflection point in the history of watchmaking.<\/p>\n\n\n\n

Hence Swatch\u2019s new \u201c1983\u201d collection, comprising eleven watches that re-spin classic designs from its debut year \u2013 only, with a twist. Each watch is made from \u201cbio-sourced\u201d materials produced from the seeds of the castor plant and is presented in packaging made from fully biodegradable paper foam. To symbolise this melding of the past and the future \u2013 an endeavour that the company is calling \u201cBio-Reloaded\u201d \u2013 the typeface of the watches is the same as that created for Swatch\u2019s new headquarters.<\/p>\n\n\n\n

In the future, Swatch hopes to roll out bio-sourced materials across all of its models, quartz and mechanical. It is the latest in a run of disruptive ideas that have emerged from the brand in recent years. In 2013, for instance, it launched Sistem51, a machine-assembled automatic movement made from just 51 components secured by a single screw; in 2017 it launched Swatch x You, a means of customising watches to order post-assembly. Bio-Reloaded, says Swatch, continues \u201cthe brand\u2019s innovation journey, marking yet another benchmark in the industry \u2013 born in 1983, made in 2020\u201d.<\/p>\n\n\n\n

Source: GQ<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve had half an eye on the watch world recently, you\u2019ll know that the 1980s are \u2013 to co-opt that decade\u2019s idiom \u2013 back, back, back. Hublot, for instance, has reinterpreted its 1980 Classic Original; Breitling has relaunched 1984\u2019s Chronomat; Cartier has reintroduced its 1985 hit, the Pasha. Now, Swatch, a brand whose genesis […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-18305","post","type-post","status-publish","format-standard","hentry","category-voedsel-materialen"],"acf":[],"yoast_head":"\nSwatch\u2019s new \u20181983\u2019 watches are made from plants - hollandbio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hollandbio.nl\/en\/nieuws\/swatchs-new-1983-watches-are-made-from-plants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swatch\u2019s new \u20181983\u2019 watches are made from plants - hollandbio\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve had half an eye on the watch world recently, you\u2019ll know that the 1980s are \u2013 to co-opt that decade\u2019s idiom \u2013 back, back, back. 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