Blueprint First: Your Website’s Purpose, Pitch, and Homepage
08/07/25
If your homepage still starts with “Welcome to [Company Name], a leading biotech company…”, we need to talk.
Most life sciences websites don’t fail because of bad design.
They fail because they have no idea who they’re talking to or what they want them to do.
In the first of the 2 webinars, you will learn how to stop writing for yourself and start building a site that actually works.
You will define your website’s purpose, shape a sharp value proposition, and create a blueprint that guides every word and wireframe. Then you’ll dive deep into your homepage, because if that first screen doesn’t land, the rest doesn’t matter.
Who It’s For
BD teams that need a website that supports the conversation
Marketers building credibility in a complex, technical field
Founders and CEOs who are tired of explaining what they do
Scientists who know the tech but need the story to land
Anyone responsible for turning web traffic into real traction
What You’ll Get
A step-by-step blueprint to align your site with commercial goals
A sharper value proposition on your website
A homepage that actually earns attention